Sales Basics. Effective Communication with Customers
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You may have a great product or service. But for some reason, not all potential customers you communicate with end up buying. This book is about how to build communication with buyers so that it more often results in a purchase. It describes the stages of the sales funnel and the actions at each stage. The author has gathered the best practices used by companies worldwide, adapted them to the realities and cultural specifics of Ukraine, and supported them with examples from her own experience. You will learn how to identify the customer's pain points, present the offer and convey its value, state the price, handle objections and deal with ignoring, as well as how to build an effective sales department. The book will be useful for salespeople, sales managers, business owners, marketers, and freelancers.
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